Hotel occupancy on the rise as we wave goodbye to the summer season
Since May, there’s been a steady increase in hotel net bookings in the U.K. and Ireland. As temperatures begin to drop and days become shorter, the hospitality industry turns its attention to the autumn season. What will happen to demand as summer ends? Using Amadeus Demand360® data, we’ve analysed the U.K. and Ireland landscape, and what this tells us about bookings in the coming months.
As demand continues to fluctuate over the coming months, now is the time for hoteliers to extract insight from data to inform strategies across marketing, operations and beyond. To find more guidance visit the Amadeus Hospitality Recovery Hub.