Planning for Hospitality Recovery - Hierarchy of Needs - Amadeus Hospitality

Hospitality Recovery - The Hierarchy of Needs

Health and safety concerns from COVID-19 will likely affect every touchpoint across the traveler journey. To draw out a path to recovery, we looked to Maslow’s Hierarchy of Needs to understand what will drive future employee and guest behavior.

In developing this paradigm, we’ve combined insights from experts within Amadeus, The Hospitality Professionals Association (HOSPA), Institute of Hospitality (IOH), and industry leaders worldwide on what strategies to focus on now while building the future loyalists of tomorrow.

This eBook will help provide some insights into:

  • How the Hierarchy of Needs has profound implications for the hospitality industry: from helping to fulfill sleep and shelter needs to creating future loyalists.
  • Shifts in the traveler psyche and what hotels can do across each operational department to adjust accordingly.
  • Recovery strategies and best practices to apply in each department in preparing for the return of travel.
  • How providing a secure travel environment is critical to the continued success of hospitality.
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