Building Data-Based Guest Personas During COVID-19

Do you know who is staying and spending at your property?

Guest personas are an essential tool for hoteliers to address a guest’s greatest concerns and challenges before, during, and after their stay. In this guide, our experts show you how to leverage data to build profiles of the travelers most likely to stay at your hotel right now and into the future.

In this eBook, we’ve included buyer mindsets for nine different personas that you can tailor to your hotel and your market. You can adapt this framework to develop a cross-departmental perspective on your guests. this guide will help you to:

  • Identify your most valuable guests
  • Understand the buyer mindset
  • Craft messaging and channel strategy
Download the eBook