Understanding and adjusting to travelers’ online journeys is more important than ever before. Combine Digital Media and Metasearch as a part of your campaign to drive more visibility and capture more bookings at the point of conversion.
Contact us today to ensure your hotel takes up most of Google’s first search results page.
Offered within our Digital Media portfolio, paid search allows hoteliers to target specific types of travelers right when they are shopping online, thanks to targeted word searches and customized messages to influence them and drive more engagement.
Available in our Metasearch product, Google Hotel Ads aggregate relevant organic content like photos, reviews, directions, and amenities to help travelers find the best hotel, along with the property availability and rates. This way hoteliers benefit from finding highly qualified travelers who are close to booking a hotel.
Arialdo Piatti, Head of Product, Media Solutions, Hospitality, Amadeus, reveals three ways that data and technology can help travel – and specifically DMOs – to build back better Originally published on TTG As restrictions in the UK have lifted over the summer months, we have seen the appetite for travel continue to grow as…
Trends and considerations for hospitality professionals focused on sales, marketing, operations, and revenue management Originally published on PhocusWire Nearly two years after COVID-19 was first detected, the hospitality industry has yet to make a full recovery. Hotel occupancy rates and interest to travel have fluctuated from season to season and country to country, all…
Originally published on Hospitality Net By: Scott Falconer, EVP, Media Solutions, Hospitality, Amadeus Many marketers would agree that the pandemic has raised a lot of questions, including how to adapt their hotel marketing strategy to continue to attract and convert guests in an uncertain environment. From first navigating the early days of the pandemic,…
Originally published on Amadeus Insights By: Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus There are two words that come to mind when I reflect on the past year. The first is challenge. Much like the rest of the hospitality industry, Amadeus has faced unprecedented hardships that have made this the most difficult year in living…