GDS Media - Amadeus Hospitality

Amadeus GDS Media

Global distribution systems are one of the highest ADR channels: Optimize your presence with GDS priority placement, text, and display campaigns that use proprietary data from the leading Business Intelligence suite for hospitality to drive more revenue through travel agents ready to book your property.


Increase transient occupancy in specific time frames through our proprietary PCC targeting.

Drum up demand with campaigns to fill specific check-in dates and stay periods with targeting capabilities boosted exclusively by the industry’s only forward-looking demand data.

Increase your market share and exceed your revenue goals with the most comprehensive attribution reporting available for the GDS channel.

Communicate the campaign analytics most important to your hotel’s bottom line and keep returns on ad spend high with actionable reporting that supports optimizations designed to increase bookings.

Understand campaign performance across all GDSs.

Analyze bookings, revenue, average daily rate, average length of stay, and return on ad spend for all campaigns.

Identify opportunity with top source market and PCC performance metrics.

See which PCCs were influenced by your campaign and view top feeder markets.

Fill need periods with targeted campaigns.

Recognize booking and stay patterns based on average lead times, day of arrival metrics and the average length of stay for your property.

Win more business with a competitive media strategy designed by specialists in global distribution system advertising.

Improve your position against your competition with effective, channel-agnostic media investments that can easily shift between each GDS to optimize your spend and ROAS.

Access capabilities and expertise available to the biggest brands in hospitality through our preferential partnerships with Travelport and Sabre.

Jump-start campaigns with strategy optimization recommendations that leverage leading-edge beta products and proprietary partner data on your markets and audiences.

Request a Demo


New Privacy Controls are Changing the Digital Advertising Landscape

Melody Wendt

How will this affect your hotel’s digital media strategy?  By: Scott Falconer, EVP Media Solutions, Hospitality, Amadeus   Recent announcements from Google and Apple surrounding data collection and user tracking have caught the attention of the media world. For more than a decade, advertisers have been relying on cookies and other web tracking methods for…

5 Steps to Building a Successful Hotel Marketing Plan in 2021

Melody Wendt

Originally published in Hotel Online   As hoteliers hope to rebound from the lingering effects of COVID-19, they are presented with the challenges of repositioning, retargeting, and reviving their respective brands to meet the needs of emerging demand in 2021. To capture the most opportunity moving forward, hoteliers will have to look to multi-channel marketing…

How to Build a Media Strategy That Actually Produces Revenue

Sarah Darling

Despite the uncertainty surrounding COVID-19 and the greater hotel industry, marketers like you are still tasked with building and optimizing a smart media strategy for 2021 – likely with fewer resources and tighter budgets than before. While there is no shortage of data at your disposal, filtering it and turning it into actionable insights can…