Engage your most profitable audiences at every stage of the buyer’s cycle with data-driven advertising campaigns: Be present and prominent on the same channels as qualified travelers and travel agents with digital marketing that capitalizes on proprietary data from the leading Business Intelligence suite for hospitality, as well as industry expertise and partnerships.
Connect with potential hotel guests at every stage of their buyer journey with paid search, display, and social advertising.
Expand your reach to travel agents on their preferred booking channel at the point of sale – no matter which GDS they are using.
How will this affect your hotel’s digital media strategy? By: Scott Falconer, EVP Media Solutions, Hospitality, Amadeus Recent announcements from Google and Apple surrounding data collection and user tracking have caught the attention of the media world. For more than a decade, advertisers have been relying on cookies and other web tracking methods for…
By: Petar Popov, Head of LinkHotel, Hospitality, Amadeus In a time where we’re all living with so much uncertainty, having the right people and partners by your side is more important than ever. As hoteliers globally feel the impact of COVID-19, we know that a crucial element during the various stages of recovery is…
Originally published in Hotel Online As hoteliers hope to rebound from the lingering effects of COVID-19, they are presented with the challenges of repositioning, retargeting, and reviving their respective brands to meet the needs of emerging demand in 2021. To capture the most opportunity moving forward, hoteliers will have to look to multi-channel marketing…
Despite the uncertainty surrounding COVID-19 and the greater hotel industry, marketers like you are still tasked with building and optimizing a smart media strategy for 2021 – likely with fewer resources and tighter budgets than before. While there is no shortage of data at your disposal, filtering it and turning it into actionable insights can…
