By Ben Ireland
Hotel revenue management firm TravelClick has announced its new Booking Engine 4.0, which is designed to increase conversion rates and reduce guest abandonment.
The company claims to offer a new reservation experience via a “user-friendly, responsive platform that drives bookings and incremental spend”.
Booking Engine 4.0 is designed to engage a fast-growing mobile audience but work across all platforms.
More than 500 hotels worldwide have tested the new booking engine and TravelClick says they have increased direct bookings by nearly 23% on average and saw a 155% rise in bookings on mobile devices. TravelClick also said 44% of traffic to its clients’ booking engines came from mobile devices.