[PODCAST] A Hospitality Marketing Masterclass with Rand Fishkin - Amadeus Hospitality

[PODCAST] A Hospitality Marketing Masterclass with Rand Fishkin

Erin Elkind

This episode of Unpacking Travel features Rand Fishkin, founder and CEO of SparkToro, a market research and audience intelligence tool. We discuss the guest journey from search to post-stay, and how hoteliers can maximize both their marketing efforts and their budgets.

For more information, visit www.amadeus-hospitality.com/podcast. If you are interested in learning more about how to improve your marketing and engagement efforts, check out our Digital Media and Guest Management solutions.

Planning for Hospitality Recovery

In partnership with global hospitality organizations HSMAI, IoH, and HOSPA, we developed a series of recovery eBooks to help hospitality professionals chart their course for recovery in the aftermath of COVID-19. Together, we conducted surveys and interviews with dozens of global industry experts and leveraged Amadeus’ internal expertise to compile specific, actionable ways to build and execute recovery plans across marketing, sales, revenue management, and operations.