My Usual Please | Technology Still Has a Role in Personalized Services

My Usual Please!

Eric Oppegaard

Technology still has a role in personalized services

Personalization of goods and services has been around for longer than you might think. In the past, consumers were used to turning up at the local café for their morning coffee to find the waiter had it ready and waiting for them, made just how they like it. In today’s world, where loyal customers are harder to find, the hospitality industry has to work harder and better leverage the technology available to help keep consumers engaged and coming back time and time again.

Planning for Hospitality Recovery

In partnership with global hospitality organizations HSMAI, IoH, and HOSPA, we developed a series of recovery eBooks to help hospitality professionals chart their course for recovery in the aftermath of COVID-19. Together, we conducted surveys and interviews with dozens of global industry experts and leveraged Amadeus’ internal expertise to compile specific, actionable ways to build and execute recovery plans across marketing, sales, revenue management, and operations.