NEW YORK – March 1, 2018 – TravelClick, a leading global provider of data and revenue-generating solutions for hoteliers, today announced the launch of Campaign Advisor on the Company’s Guest Management Solutions(GMS) platform. Powered by data from billions of customer touchpoints across the entire guest journey, Campaign Advisor allows hoteliers to better target their marketing and drive more direct bookings. Campaign Advisor’s AI-powered, predictive algorithm maximizes bookings for hotels by determining the best send time for each guest.
Hotels can set allotted windows of time to send marketing campaigns, and Campaign Advisor will automatically optimize the send time for each guest algorithmically. This new feature is part of TravelClick’s ongoing strategy to create data-driven marketing approaches that personalize the guest journey – from email marketing to upgrade offers.