Hotel Marketing – Room Rates Primary Driver of Growth in Q4 2015 and Q1 2016

TravelClick

By Editorial Staff, Hotel Marketing

​As hoteliers round out 2015 and head into the New Year, properties in major North American markets are experiencing steady increases in bookings, with 21 of the top 25 markets showing committed occupancy growth within the past month.

However, there continues to be a strong reliance on increasing average daily rates (ADR) to achieve revenue per available room (RevPAR) growth, which will remain critical into 2016, according to new data from TravelClick’s December 2015 North American Hospitality Review (NAHR).

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Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery

Our brand-new report “Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery” combines global hotelier insights with Amadeus business intelligence data to surface worldwide recovery trends. We dig into the specific tactics hoteliers around the world have used to navigate the challenges of COVID-19 and highlighted which trends hoteliers think are likely to stay as the industry turns a corner.