By Elliott Mest
Major North American markets are seeing strong transient booking numbers from both individual business and leisure travelers. According to data from TravelClick’s November 2015 North American Hospitality Review, North American hotels are also seeing an increase in average daily rates and solid revenue per available room growth.
Though the report found transient business is up, bookings are down 3.8 percent year-over-year.
“The recent increase in new transient reservation pace is welcomed news for hoteliers, especially coming within the final months of 2015,” John Hach, TravelClick’s senior industry analyst, said in the report. “However, new business demand for the group segment is softening and has the potential to impact occupancy growth moving forward. It’s vitally important for hoteliers to opportunistically invest in marketing over the upcoming months to recoup potential losses in group bookings. Consumers are constantly engaged and actively searching for hotels that promote added value inclusions like free breakfast, Wi-Fi and more. Hoteliers who understand this behavior and aggressively market their properties can safeguard RevPAR performance throughout periods of weakening demand.”