Georgia International Convention Center Case Study

Jacki Brown

Georgia International Convention Center

Delivering Benefits Beyond the Ballroom

The Georgia International Convention Center offers a sleek and modern setting for events of all sizes. As the second largest event facility in the metro Atlanta region with 400,000 square feet of meeting space, 24 function rooms, 40,000 sq. ft. ballroom and 150,000 square feet of exhibit space, a robust sales and catering solution is required to maintain the level of organization necessary for success. The Georgia International Convention Center migrated to the Advanced module of Amadeus Sales & Event Management for its mobility and time-saving features.

“The mobility of Amadeus Sales & Event Management has been a game changer. Now that our staff has the ability to access accounts from anywhere, we’ve allowed them to work from home one day a week. It provides them a better work-life balance, and helps us attract and retain top talent!” – Denise Cole, Director of Sales & Marketing

Why Amadeus Sales & Event Management?

Upgrading to cloud-native Amadeus Sales & Event Management from a previous version of the software had an immediate impact on the Georgia International Convention Center’s daily operations.

Georgia International Convention CenterNot only does the solution provide numerous time-saving features, but it’s improved the overall well-being of the staff. “With the old system we were chained to our desks,” says Denise Cole, Director of Sales & Marketing. “With Amadeus Sales & Event Management we now have the freedom and flexibility to work from anytime, anywhere – something the staff has truly embraced.” The mobility also allows the team to better serve their customers during a trade show or convention. Since information is stored and updated in real-time, they can edit and search for available space, menu options, or equipment as needed.

Usability is especially important for the Georgia International Convention Center due to its size. With a dedicated staff of 60 full-time employees, having software that’s easy to use is essential. Instead of spending valuable time on training, Amadeus Sales & Event Management provides tutorials to help onboard users quickly. Cole agrees, “I recently hired a millennial as a sales coordinator. Once she watched the training videos she was up and running within a day! She nailed the reporting on her first try.”

“With Amadeus Sales & Event Management, our communication as a team has improved since data and information is centralized. It’s eliminated any confusion as to the status of an event or contract, and made the planning process much quicker.” – Denise Cole, Director of Sales & Marketing

Learn more about Amadeus Sales & Event Management Advanced here.