Denihan Hospitality Group Case Study

Jacki Brown

Denihan Hospitality Group

Migrate your event operations to the cloud for increased productivity

The Denihan Hospitality Group is a nationally recognized, independent owner and operator of luxury and boutique hotels including The James brand, the Affinia Collection, and luxury independents such as The Benjamin and the award-winning Surrey Hotel. With a guest-centric approach to hospitality, Denihan selected the Advanced module of Amadeus Sales & Event Management to drive productivity for their sales and catering business as well as enhance their customer relationship management.

“Migrating to Amadeus Sales & Event Management has been a dream come true! Our reporting is 1,000 times better than it was.”

-Kathy Magrane, Director of Sales Solutions and Systems, Denihan Hospitality Group

Why Amadeus Sales & Event Management?

Denihan has partnered with Amadeus for more than a decade, upgrading to the cloud-native Amadeus Sales & Event Management in 2017 to leverage its mobility, reporting, and time-saving features. Kathy Magrane, Director of Sales Solutions and Systems at Denihan says, “the system brings so much visibility and clarity to our data so we can strategically put forth contracts, review our business history, and compile custom reports in minutes instead of hours.” With Amadeus Sales & Event Management, reports can be edited on the fly, viewed in real-time, and organized in a variety in ways – whether you want to group or nest data, or visualize it with charts and graphs. The options are numerous and intuitive.

Usability is also critical in the fast-paced world of event services, where information needs to be captured quickly and accurately. The team credits Amadeus Sales & Event Management with streamlining the processes to create and edit menus and banquet event orders (BEOs). “We juggle multiple events at once, and editing BEOs in Amadeus Sales & Event Management is better than anything I’ve ever seen,” raves Jennifer Delgado, Area Director of Catering and Conference Services at Denihan. “We’re able to create them for multiple days in half the time it would take us with the old system, so we’re spending less time on administrative tasks, and more time satisfying clients.”

“Whether we’re improving operational efficiencies, data and reporting, or executing an event, Amadeus Sales & Event Management has been the solution to help us realize our goals and deliver the best guest experience we possibly can.”

-Kathy Magrane, Director of Sales Solutions and Systems, Denihan Hospitality Group

Learn more about Amadeus Sales & Event Management Advanced here.

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