Correlating ADR and Revenue Growth

Eric Oppegaard

The fourth in our “Why Does Placement Matter?” series examines how placement of a property in an availability list or booking window impacts average daily rate and revenue growth. Click for previous posts:

The Industry Outlook

At the Hotel Data Conference held in early August 2015, STR and Tourism Economics released their latest industry forecast. The short statement indicates that the U.S. hotel industry is projected to experience year-over-year performance increases through 2016 – great news for hoteliers looking to grow their revenue.  The details were outlined as follows:

Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery

Our brand-new report “Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery” combines global hotelier insights with Amadeus business intelligence data to surface worldwide recovery trends. We dig into the specific tactics hoteliers around the world have used to navigate the challenges of COVID-19 and highlighted which trends hoteliers think are likely to stay as the industry turns a corner.