4Hoteliers – 6 Ways Revenue Managers Use Data to Make Their Hotel Smarter

Eric Oppegaard

By Maeve Walls

What should revenue management decisions be based on? Revenue management decisions, at their core, must be based on data.

It’s all too easy for your potential guests to be overwhelmed when they’re visiting dozens of websites and looking at hundreds of hotels. When they get to your website, make sure it’s a haven of carefully-selected images, content and rate plans.

Your hotel’s online activities should be completely focused on clarity and data-driven decisions. No matter how chaotic the rapid changes in the industry may seem, revenue managers need to hold onto their minds and stick to the data – data in all its glorious forms!

To kick off our 3-part series on data (parts 2 and 3 will be linked to as they’re published), here are 6 ways you need to use data to make sure your hotel is on the right track.

Read more at 4Hoteliers

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