The Ultimate Hotel Manager’s Guide

As a result of COVID-19, many hotels have had to face changes to the way they work. For many, this includes changes in job roles or requirements. We’ve put together a collection of resources to help hoteliers who might be new to the industry or simply looking for more guidance on how to excel in their roles. This page particularly includes relevant resources for Hotel Managers to optimize performance across all areas of your business.

On this page you'll find:

What is a hotel manager?

A Hotel Manager is often referred to as a General Manager, or just Manager for short. A day in the life of someone in hotel management can vary greatly, with responsibilities ranging from managing overall revenues and budgets, communication and coordination with staff and ensuring the property meets changing regulations and procedures. Typically, a hotel manager is a great communicator and able to work well and take decisions under pressure.

 

Key Hospitality Acronyms

In the world of Hospitality, we’re faced with different terms every day of our business. Whether you’re front of house, back-end, or something in between, there’s a few key terms we should all be aware of. Some of the most common ones you may encounter include Average Daily Rate (ADR), PMS (Property Management System) and GDS (Global Distribution System).
If you want to access a complete hotel abbreviations dictionary, check out these Hospitality Acronyms Defined.

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RevPAR: What is it, and why is it important?

RevPAR stands for Revenue Per Available Room. It is a useful measure for hoteliers to understand the overall success of their property. When understood correctly, it can help to inform important decisions across your business, including how to manage your Revenue Management Strategy. Particularly during COVID-19, many hoteliers have faced new challenges for how to maximize the value of every guest.

Find out more about what it is, how to calculate RevPAR and other alternatives to RevPAR, such as TrevPAR in this blog.

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Traits of a future hotel general manager

As a general manager, every day is different and your role often requires wearing several hats, from understanding operations, overseeing events, and delivering exceptional customer service. To help you be the best general manager you can be, we’ve put together a series of traits. These include:

  • Being creative: a successful general manager should be able to avoid inertia and think outside the box.
  • Analyzing and understanding data: in order to achieve success, a general manager shouldn’t just review the data but should be able to analyze it and extract insights and takeaways.

You can find the full list of traits that can help take you from a good to a great general manager here.

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An overview of Banquet Order Templates and how to use them

Banquet Order Templates are commonly referred to as BEO, or just event order. If you are a property with event space and are offering this space to event planner, it’s essential that you receive the necessary information to deliver on expectations. This may include important dates, catering requests and more. In this blog, we share all of the details of what to expect from a BEO, and answer the most common questions that arise for hoteliers when dealing with BEOs.

One of the event management challenges we commonly hear from hoteliers is that it can be time consuming to implement new processes. Luckily, there are many tools at your disposal, such as this complimentary BEO template we’ve created. And in case you’re ready to invest in technology to improve your operations overall, take a look at the Amadeus Sales & Catering software.

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Introduction to Generation Clean

COVID-19 has created many changes in behavior world over. In the Hospitality industry, a notable change is the renowned focus on hygiene and safety standards. Depending on geographical location, hotels must now comply with new regulations to prevent the spread of diseases such as COVID-19. On top of this, travelers now also have higher expectations of cleanliness standards. We refer to this new cluster of hotel guests as Generation Clean. In order for hoteliers to deliver on these new expectations, they will need to think about how they communicate these standards as guests shop and book trips, and how to clearly display and implement new measures throughout each stay.

One of the key differences hoteliers should be aware of is what is classified as disinfecting vs. cleaning. As you prepare your property following COVID-19, download our complimentary disinfecting checklist to ensure you’re following all of the necessary steps.

Aside from this, many hoteliers may now be faced with reduced or limited resources. This might result in less time available to dedicate to cleaning every room or enough staff to adequately cover all necessary processes.  To check that everything is in order and working properly, this housekeeping checklist is a handy first step in improving your overall operational efficiency. The benefits of following these checklists include increased efficiency and guest loyalty, which can lead to more repeat bookings.

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Guest welcome letter templates

In today’s competitive environment, the right first impression can go a long way to increasing guest engagement and loyalty. One of the ways you can start their stay off on the right foot is by creating welcome letters. These can be used to provide:

  • Additional information about a guest’s stay, including relevant facilities or recognition for repeat guests
  • Increased communication, both during and after their stay
  • Relevant health & safety guidelines or tips

Welcome letters can be especially powerful tools to help guests feel that you are personalizing their experience. Another good tip is to sign off the letter from your hotel General Manager to give it that personal touch.

In this blog, we share more details on what to include in your hotel’s welcome letter, as well as three free templates to download and begin using at your property.

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Guest Management email templates

In the same way that welcome letters can go a long way to increasing communication, and ultimately enhancing the guest experience, regular email communication is also an effective hotel marketing strategy to put in place. Many hoteliers often under appreciate the value of a well-structured email to communicate with guests before, during and after their stay. These emails can then be automated using your Guest Management System.

Some of the best practices to follow when creating emails include:

  • Relevant copy and information
  • A clear call-to-action for readers to take
  • Clear layout with a balance between images and text

Find out more about how to create effective emails for different needs.

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Looking for guidance on driving demand, generating loyalty or increasing operational efficiency?

Visit our Rebuild Travel Hub where you’ll find insights, guidance, and forward-looking business intelligence data – and so much more – to help guide your path forward.