Amadeus Business Intelligence

for Hilton Hotels worldwide

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Increase profitability with the world’s only on-the-books, forward-looking market data

In challenging times for the hotel industry, having access to quality, forward-looking data is paramount. Hilton and Amadeus have extended their Business Intelligence partnership for Demand360®, RevenueStrategy360™ (formerly Rate360), and Agency360®. These solutions provide the most comprehensive, forward-looking market data in the hospitality industry, allowing hoteliers to advance their decision making, optimize channel mix, and strengthen revenue per available room (RevPAR).

As part of the deal, Demand360, which provides one year of forward-looking occupancy data for more than 30,000 hotels worldwide, will also be the exclusive provider of forward-looking data integrated into Hilton’s Revenue Management System (GRO). With this integration, Demand360 data provides GRO’s analytics with improved visibility of booking activity that would otherwise not be accessible to the system. The result seen by the Hilton properties that recently completed the pilot integration is refined decision-making which resulted in significant , enabling revenue improvement.

A word from Jonathon Wardman, Vice President, Commercial Capabilities, Hilton

“As we continue to partner with our hotels in their business recovery, we remain committed to providing hoteliers with the tools and technologies necessary to help them improve performance and stay competitive. Having access to business intelligence solutions and strategically leveraging GDS Advertising from Amadeus will play a key role in finding continued success with our individual properties – from viewing forward-looking booking data to competitive set pricing and increasing GDS share.”

Benefits of Business Intelligence

  • Develop a forward-looking, data-driven revenue strategy
  • Design profitable pricing strategies from sanctioned rate shopping data
  • Easily analyze pick-up and demand for under-performing segments
  • Know your market in detail by viewing multiple competitive sets
  • Compare forward-looking pricing against competitive sets
  • Monitor rates, demand, and penetration of your competition
  • Achieve your fair share in the GDS marketplace
  • Easily improve travel agency relationships

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What our Business Intelligence data IS

– 30k+ data providers with 12 months of forward-looking on-the-books occupancy and future rate shopping data

– 24 months of historical occupancy metrics and historical rate shops

– Over 10 billion rates collected monthly from OTAs, Metasearch, GDS,, and more

– Occupancy Year over Year and Week over Week pacing

– On-the-books reservation data extracted directly from hotels and brand partners

– Updated daily and reflective of real property and market occupancy

– Sanctioned, direct connections that deliver accurate rates customers can trust

What our Business Intelligence data ISN’T

– Occupancy estimations

– Occupancy forecast based on selling rates

– Reliant on screen scraping and other inconsistent data gathering tactics

– Susceptible to inaccuracy’s due to market fluctuations and unexpected selling rate changes & closures

Content and Resources

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Monthly Hospitality Recovery Insight Reports
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Hilton Quarterly Webinar Replay
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RevenueStrategy360™ Fact Sheet
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Demand360® Fact Sheet
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Agency360® Fact Sheet
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Hilton and Amadeus Press Release
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