Building an Effective Guest Loyalty Program
Guest loyalty can be a powerful tool in the modern hotelier’s revenue strategy.
Blog
Understanding Pricing and Segmentation Data for Hotel Recovery
By: Katie Moro, Vice President, Data Partnerships, Hospitality, Amadeus In a recent article published in partnership with HSMAI, we reviewed metrics related to occupancy changes, segment shifts…
Planning for Hospitality Recovery
In partnership with global hospitality organizations HSMAI, IoH, and HOSPA, we developed a series of recovery eBooks to help hospitality professionals chart their course for recovery in the aftermath of COVID-19. Together, we conducted surveys and interviews with dozens of global industry experts and leveraged Amadeus’ internal expertise to compile specific, actionable ways to build and execute recovery plans across marketing, sales, revenue management, and operations.
5 Ways Hoteliers Can Capture Returning Demand with Search Engine Marketing
Guest post from Marta Stybaniewicz, Senior Key Account Manager, Google As countries in different parts of the world begin to ease travel restrictions and governments start releasing their roadm…
![[Podcast] Deconstructing Travel Culture During a Recovery](/wp-content/uploads/2020/12/BI-PodcastBlog_Social_Amadeus-Blog-Header.jpg)
[Podcast] Deconstructing Travel Culture During a Recovery
The COVID-19 crisis continues to impact the travel and hospitality industries. Changing traveler behaviors, expectations, and desires are creating new challenges that hoteliers must address.
TravelClick Awarded Five Best-in-Class Wins at 2020 Interactive Advertising Competition
We are pleased to announce that TravelClick and our customers were recognized by the 2020 Internet Advertising Competition (IAC) in five areas for outstanding work in Digital Media and Reservations So…
Innovative Learning is at Your Fingertips
With TravelClick’s Learning Services With the hotel industry facing unprecedented challenges due to COVID-19, now is an ideal time to plan upskilling for yourself and your staff.
Capturing Travel Agent GDS Bookings in Challenging Times
Travel agents are a highly qualified audience searching for the best deal for their customer – a guest with confirmed intent to travel.
Win Guest Loyalty with Your COVID-19 Communication Strategy
People will always remember how you treat them when times are tough.
Generate Bookings During COVID-19 with Digital Advertising
Generate future bookings even if you are temporarily closed or have a travel ban in your market Maintaining digital advertising isn’t just important now: Absent any investment, you’ll concede mark…
Marketing to Mitigate the Impact of COVID-19
Cutting marketing budget during an economic crisis is a knee-jerk reaction for many hotels.