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DRIVE DEMAND

The ultimate guide to hotel marketing

To capture the most revenue opportunity, hotels must develop marketing strategies that truly drive bookings, maximize revenue potential, and optimize their ability to emerge stronger as worldwide hotel occupancy shows promising growth and recovery.

Your marketing strategy is critical to your hotel’s success, as it is the foundations to promote your business and make a positive impression on customers. In today's context, we are presented with the challenges of repositioning, retargeting, and reviving our brand to better meet the needs of emerging demand.

Packed with trends, data points and insights from industry professionals, this page is your one-stop shop to find more essential marketing strategies to drive and capture more demand, reservations and revenue. We’ll provide an all-encompassing rundown of hotel marketing, including an explanation of why it is important, how to achieve this, and key strategies to follow.

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Drive Demand

Hotel Marketing

What is hotel marketing?

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Hotel Marketing

Successful hotel marketing strategies

Hospitality is a highly competitive industry and marketing plays such a crucial role in helping hotels stand out from their competition and maximize their bookings and revenues.

Building an effective hotel marketing strategy that attracts, converts and retains guests is essential. By conveying their unique selling proposition and brand values hotels can reach out to, interact with and delight their potential customers.

Traveler confidence is growing. In 2021, global occupancy rates far exceeded 2020 and this trend will continue throughout 2022. Your property should position and prepare itself to capture rising revenue opportunities. And despite today's context of fluctuating demand, it is important more than ever to build on a solid marketing strategy to capture the most opportunity in the market.

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The Hotel Marketing Strategy Toolkit

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Hotel Marketing

Marketing strategies for independent hotels

For independent hotels, it is critical to not only have an effective marketing strategy that draws guests in, but one that also converts them into loyal customers. This can be challenging in the competitive independent market, but there are ways to conquer this strategic challenge and ultimately increase your return on investment. Here are 4 ways to ignite your independent hotel’s Marketing strategy. A successful marketing strategy starts with knowing your travelers on a deeper level, hearing their feedback, and engaging with them throughout the travel lifecycle to create a lasting impression.

Independent hotels need to establish the right mix of direct and online booking channels to maximize revenue and take full advantage of any projected market growth. They should explore all their distribution options, including how these channels can benefit their business, to create a multi-faceted mix that meets the unique needs of their market. We’ve listed the most profitable channels any independent hotelier should consider. The best distribution strategy enhances spend, reach, and results. Optimizing your channel mix should be an ongoing process – especially in uncertain times.

How Covid has reshaped hotel marketing